[1] Banner shop: Upload banner image to replace the default banner

[2] Add link for banner if you want

[3] Shop page Sidebar Layout: You can select Right / Left sidebar or full page (without sidebar). And when you select Right / Left sidebar, you are able to choose sidebar in [4]

[4] Sidebar Used for Shop: There are some availabe Blog Single Sidebars that you can choose. And to design these sidebars, please negative to Appearance > Widgets

Here you can see the complete widgets when you choose Shop page Sidebar layout in [3] is Shop Widgets Area

[5] Shop Default Layout: You can select to see the shop page as Grid or List style

[7] Product Attribute: This is used when you select to see the shop page in List style

In List view style, you choose any product attributes in [7], it will show in the right column, beside of product information